Periodically studies come out about shopping cart abandonment.  Shopping cart abandonment is when people start to buy from an online store and then leave the site before they complete the checkout process. The percentage of customers that abandon their carts during the buy process was calculated to be 63.83% by the Baymard Institute.  It’s a [...]

Last week I did an emergency website fix for a new customer.  I hadn’t built the site and wasn’t familiar with its functionality.  As I worked on their payment page, I realized what I was looking at.  The page collected credit card information and then emailed the credit card details to the website owner.  The [...]

One look at Sir Lunch-a-Lot’s Chicken and Shrimp Gumbo recipe, his version of Paella, or his German Coffee Cake recipe and you know you’re in good culinary hands.  There’s no doubt about it.  Sir Lunch-a-Lot, a.k.a. Aaron Cantor, can cook up a storm.  However, he did need some help selling his electronic cookbooks online. We [...]

I’ve been a big fan of the X-Cart shopping cart over the years.  However a recent experience has changed my mind.  One of my customers has an existing X-Cart installation.  We needed to move  the cart to a new website host.   We also wanted to make some modifications to the cart to make it work [...]

If you’re interested in quilting or if you’d like to see a  Zen Cart shopping cart in action, check out Back Porch Quilts Online Store. The online store fits nicely into the navigation of the existing Back Porch Quilts website.  Note how the look and feel of the main website is echoed in the online [...]

This is the second part of a response to an article on the Wall Street Journal entitled How to Create a Successful Web Site For Nothing (or Almost Nothing). You can see part one of my response here. In part one I analyzed points one through three of the article. Today I’m going to take [...]

PayPal is a great way to enable visitors to your site to buy things online. The system is reliable, safe, inexpensive and simple to use. As I’ve covered in an earlier post PayPal acts as a shopping cart AND a credit card vendor. There is a minimal fee for each transaction but no monthly or [...]

Are you ready to sell products online?  It’s really pretty easy.  I can help you with the four basic things you need to sell things online.  You just need: A website Shopping cart software – Shopping cart software is used to handle all the details of the transaction.  It totals up the transaction amount and [...]